Sue Auclair Productions


Music Event Production: Sue Auclair can create and customize a musical event for you!


An extensive musical background including two Bachelor of Music degrees from New England Conservatory of Music (one in jazz and one in classical music) together with concert publicity work extending over 20 years, give Sue Auclair a wealth of knowledge about concert production, artists and their performances, booking and promotion.


Concert Club Development: Sue Auclair can help you create your dream nightclub!

Sue Auclair was a part of the founding, development and branding of two great jazz concert clubs in the Boston area, Scullers Jazz Club and The Starlight Roof, each of which featured nationally known artists and obtained extensive local, national and international publicity under her aegis.

Having marketed and consulted on bookings at Scullers Jazz Club for more than eleven years and at The Starlight Roof for three years, Auclair has a comprehensive knowledge of the nuts and bolts of how to develop and build a nightclub that features ticketed live concert programming.

Auclair’s extensive background of one-on-one interactions with literally hundreds of performers as well as with movers and shakers, media and press can provide a wealth of connections to a prospective or current club owner.

Sue Auclair can also brainstorm exciting cross promotions such as the very successful one she created in the early ‘90s for Scullers Jazz Club and DoubleTree Guest Suites Hotel dubbed “Cookin’ With Jazz.” Hosted by WGBH FM’s Ron Della Chiesa and featuring the cuisine of Special Guest Chef Joyce Della Chiesa, this promotion helped “brand” the concept of dining at the hotel’s restaurant, prior to catching a show at Scullers.

Consults on sound, lighting, staging, seating and ticketing are also available.


Artist Development, Artist Relations


Sue Auclair advocates for artists, extending friendship, furtherance of careers, enthusiasm and respect for their work. Over the years, she has developed long-standing personal associations with performers, artist managers, record labels and publicity firms. These important relationships facilitate promotional and presentational opportunities for prospective clients and sponsors.

 

All photos on this page ©Sue Auclair.