Sue Auclair Promotions: Publicity, Marketing, Media Relations, Artist Development

Publicity, Media Relations, Promotion, Event Marketing
Sue Auclair has created the annual media blitzes for the JVC Jazz Festival-Newport and the Newport Folk Festival since 1987, as well as for hundreds of concerts, other festivals and events. She has worked with celebrities such as Jay Leno, Bill Cosby, Eartha Kitt, Miles Davis, Yanni, B.B. King, Tito Puente, Pat Metheny, Tony Bennett, Aretha Franklin and many, many more.

Publicity! What We Do:

Newspapers, magazines, and websites
• Pitch feature stories and interviews with celebrities, performers, producers
• Recommend critic’s tips and column items
• Propose photo positioning in calendars and other locations
• Place calendar listings
• Develop event previews
• Succeed with press for event reviews and followup coverage

Radio
• Arrange on-air contests, promotions and station sponsorships
• Book and accompany celebrities on live or taped interviews either in studios or on site at events
• Coordinate and develop radio sponsorships for an event
• Develop creative programming ideas around client needs

Television
• Develop TV news reports and feature stories in advance of, live on site at, or after an event
• Set up in-studio or via-satellite interviews and previews with producers, celebrities and sponsors.
• Television station sponsorship development
• Creation of video press kits--an important element of successful market saturation

In addition we can:
• Coordinate members of broadcast media to host and introduce events, concerts, performers, speakers
• Work with sponsors in cross promotions with celebrities and media
• Detail effective, comprehensive event media credentialing
• Stage a press conference!
• Manage timed news announcements
• Organize gala press parties and promotional dinners
• Create publicity generating events—build the buzz!
• Generate those all important and detailed reports

Event Marketing Services:
• Develop advertising concept and creation
• Oversee poster design concepts and placement services
• Manage brochure and website creation and design
• Produce commercial radio & TV spots, effect station buys within budget, manage underwriting & copywriting for public radio

Backstage media logistics:
• Hire, direct, and coordinate backstage publicity staff

• Facilitate and organize multiple camera crews for interviews with various artists, frequently scheduled in several on-site locations including international, national and local media such as Reuters Television, CNN, CNNfn, The New York Times, The BBC, regional crews and many more.

• Orchestrate backstage news conferences and coordinate large numbers of print and radio reporters all within the course of a day. (A memorable one was in 2002, backstage with Bill Cosby at Newport. Over 50 press attended what was likely the funniest press conference ever!)

• Create computerized grids for detailed organization of on-site media logistics in order to deliver the maximum media punch!

• Obtain taping clearances for TV news footage and photography from celebrity managers

• Enhance sponsor support and cross promotions! With long term friendships and relationships with celebrities and their handlers as well as skills at working with those she hasn’t yet met, Auclair negotiates time for autographs at sponsor’s locations (such as a CD sales sponsor) and other “meet & greet” opportunities